NormAd: A Framework for Measuring the Cultural Adaptability of Large Language Models

Understand

To be effectively and safely deployed to global user populations, large language models (LLMs) may need to adapt outputs to user values and cultures, not just know about them.

• We introduce NormAd, an evaluation framework to assess LLMs' cultural adaptability, specifically measuring their ability to judge social acceptability across varying levels of cultural norm specificity, from abstract values to explicit social norms.
• As an instantiation of our framework, we create NormAd-Eti, a benchmark of 2.6k situational descriptions representing social-etiquette related cultural norms from 75 countries.
• Through comprehensive experiments on NormAd-Eti, we find that LLMs struggle to accurately judge social acceptability across these varying degrees of cultural contexts and show stronger adaptability to English-centric cultures over those from the Global South.