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The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services.
Machine Learning
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ZOZZLE: Fast and Precise In-Browser JavaScript Malware Detection
C. Curtsinger, B. Livshits, B. Zorn, and C. Seifert · 2011
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Privad: Practical privacy in online advertising
S. Guha, B. Cheng, and P. Francis · 2011
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Knowing Your Enemy: Understanding and Detecting Malicious Web Advertising
Z. Li, K. Zhang, Y. Xie, F. Yu, and X. Wang · 2012
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Detecting and Defending Against Third-Party Tracking on the Web
F. Roesner, T. Kohno, and D. Wetherall · 2012
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The Cost of Annoying Ads
D. G. Goldstein, R. P. McAfee, and S. Suri · 2013
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Revolver: An Automated Approach to the Detection of Evasive Web-based Malware
A. Kapravelos, Y. Shoshitaishvili, M. Cova, C. Kruegel, and G. Vigna · 2013
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The Dark Alleys of Madison Avenue: Understanding Malicious Advertisements
A. Zarras, A. Kapravelos, G. Stringhini, T. Holz, C. Kruegel, and G. Vigna · 2014
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http://www.w3.org/TR/dom/#mutationobserver
W3C DOM4. W3C Recommendation 19 November 2015 · 2015
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https://easylist-downloads.adblockplus.org/antiadblockfilters.txt
Adblock warning removal list · 2015
Cited alongside, same era.
https://adblockplus.org/acceptable-ads
Allowing acceptable ads in adblock plus · 2015
Cited alongside, same era.
https://github.com/sitexw/FuckAdBlock
Fuckadblock · 2015
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http://www.iab.com/wp-content/uploads/2015/05/IAB_Internet_Advertising_Revenue_FY_2014.pdf
IAB internet advertising revenue report. 2014 full year results. An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) · 2015
Cited alongside, same era.
http://esprima.org
Javascript parser · 2015
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https://code.google.com/p/v8/
Open source v8 javascript engine · 2015
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Best Free Ad Blocker Software
C. Fitchett · 2015
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An Automated Approach for Complementing Ad Blockers’ Blacklists
D. Gugelmann, M. Happe, B. Ager, and V. Lenders · 2015
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Apple brings ad-blocker extensions to Safari on iPhones
L. Kelion · 2015
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The Online Tracking Horde: A View from Passive Measurements
H. Metwalley, S. Traverso, M. Mellia, S. Miskovic, and M. Baldi · 2015
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MAdScope: Characterizing Mobile In-App Targeted Ads
S. Nath · 2015
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Annoyed Users: Ads and Ad-Block Usage in the Wild
E. Pujol, O. Hohlfeld, and A. Feldmann · 2015
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https://pagefair.com/
Pagefair · 2015
Cited alongside, same era.
http://sourcepoint.com/
Sourcepoint · 2015
Cited alongside, same era.
http://bit.ly/1TcgoaX
Yahoo Mail obstructing AdBlock users from signing in · 2015
Cited alongside, same era.
https://adblockplus.org
Adblock plus
Cited in the paper.
https://github.com/reek/anti-adblock-killer/blob/master/anti-adblock-killer-filters.txt
Anti-Adblock Killer List
Cited in the paper.
https://disconnect.me
Diconnect.me
Cited in the paper.
T. P. Team · 2015
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Measuring the impact and perception of acceptable advertisements
R. J. Walls, E. D. Kilmer, N. Lageman, and P. D. McDaniel · 2015
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