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Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords.
Counterspeculation, auctions and competitive-sealed tenders
W. Vickrey · 1961
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Multipart pricing of public goods
E. Clarke · 1971
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Incentives in teams
T. Groves · 1973
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Multi-unit auctions with budget-constrained bidders
C. Borgs, J. T. Chayes, N. Immorlica, M. Mahdian, and A. Saberi · 2005
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AdWords and generalized online matching
A. Mehta, A. Saberi, U. Vazirani, and V. Vazirani · 2005
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Bidding to the top: VCG and equilibria of position-based auctions
G. Aggarwal, J. Feldman, and S. Muthukrishnan · 2006
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Truthful auctions for pricing search keywords
G. Aggarwal, A. Goel, and R. Motwani · 2006
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Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords
B. Edelman, M. Ostrovsky, and M. Schwarz · 2006
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An analysis of alternative slot auction designs for sponsored search
S. Lahaie · 2006
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Multi-unit auctions with unknown supply
M. Mahdian and A. Saberi · 2006
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An adaptive algorithm for selecting profitable keywords for search-based advertising services
P. Rusmevichientong and D. Williamson · 2006
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Impact of roi on bidding and revenue in sponsored search advertisement auctions
B. K. Szymanski and J.-S. Lee · 2006
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Auctions with revenue guarantees for sponsored search
Z. Abrams and A. Ghosh · 2007
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Optimal delivery of sponsored search advertisements subject to budget constraints
Z. Abrams, O. Mendelevitch, and J. Tomlin · 2007
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Dynamics of bid optimization in online advertisement auctions
C. Borgs, J. Chayes, O. Etesami, N. Immorlica, K. Jain, and M. Mahdian · 2007
Sponsored Search Auctions, in: Algorithmic Game Theory
S. Lahie, D. Pennock, A. Saberi, and R. Vohra · 2007
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Cooperative or vindictive: Bidding strategies in sponsored search auction
Li Liang and Qi Qi · 2007
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Allocating online advertisement space with unreliable estimates
M. Mahdian, H. Nazerzadeh, and A. Saberi · 2007
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Stochastic models for budget optimization in search-based advertising
S. Muthukrishnan, M. Pál, and Z. Svitkina · 2007
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Position auctions
H. Varian · 2007
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Equilibrium analysis of dynamic bidding in sponsored search auctions
Y. Vorobeychik and D. M. Reeves · 2007
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Greedy bidding strategies for keyword auctions
M. Cary, A. Das, B. Edelman, I. Giotis, K. Heimerl, A. R. Karlin, C. Mathieu, and M. Schwarz · 2007
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Budget optimization in search-based advertising auctions
J. Feldman, S. Muthukrishnan, M. Pál, and C. Stein · 2007
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J. Wortman, Y. Vorobeychik, L. Li, and J. Langford · 2007
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A truthful mechanism for offline ad slot scheduling
J. Feldman, E. Nikolova, S. Muthukrishnan, and M. Pál · 2008
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