Advertising in AI systems: Society must be vigilant

Understand

AI systems have increasingly become our gateways to the Internet.

• We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI.
• Unlike traditional media, however, the outputs of these systems are dynamic, personalized, and lack clear provenance -- raising concerns for transparency and regulation.
• In this paper, we envision how commercial content could be delivered through generative AI-based systems.