When LLM Meets Hypergraph: A Sociological Analysis on Personality via Online Social Networks

Understand

Individual personalities significantly influence our perceptions, decisions, and social interactions, which is particularly crucial for gaining insights into human behavior patterns in online social network analysis.

• Many psychological studies have observed that personalities are strongly reflected in their social behaviors and social environments.
• In light of these problems, this paper proposes a sociological analysis framework for one's personality in an environment-based view instead of individual-level data mining.
• Specifically, to comprehensively understand an individual's behavior from low-quality records, we leverage the powerful associative ability of LLMs by designing an effective prompt.