Improving the Capabilities of Large Language Model Based Marketing Analytics Copilots With Semantic Search And Fine-Tuning

Understand

Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization.

• However, AI models can be quite complex, and it can be difficult to understand model workings and insights without extensive implementation teams.
• In principle, recently developed large language models (LLMs), like GPT-4, can be deployed to provide marketing insights, reducing the time and effort required to make critical decisions.
• In practice, there are substantial challenges that need to be overcome to reliably use such models.