Understand
In this commentary, we discuss the evolving nature of search engines, as they begin to generate, index, and distribute content created by generative artificial intelligence (GenAI).
- Our discussion highlights challenges in the early stages of GenAI integration, particularly around factual inconsistencies and biases.
- We discuss how output from GenAI carries an unwarranted sense of credibility, while decreasing transparency and sourcing ability.
- Furthermore, search engines are already answering queries with error-laden, generated content, further blurring the provenance of information and impacting the integrity of the information ecosystem.
Reading the bibliography…