When ChatGPT is gone: Creativity reverts and homogeneity persists

Understand

ChatGPT has been evidenced to enhance human performance in creative tasks.

• Yet, it is still unclear if this boosting effect sustains with and without ChatGPT.
• In a pre-registered seven-day lab experiment and a follow-up survey after 30 days of experiment completion, we examined the impacts of ChatGPT presence and absence on sustained creativity using a text dataset of 3302 creative ideas and 427 creative solutions from 61 college students.
• Participants in the treatment group used ChatGPT in creative tasks, while those in the control group completed the tasks by themselves.