Online Advertisements with LLMs: Opportunities and Challenges

Understand

This paper explores the potential for leveraging Large Language Models (LLM) in the realm of online advertising systems.

• We introduce a general framework for LLM advertisement, consisting of modification, bidding, prediction, and auction modules.
• Different design considerations for each module are presented.
• These design choices are evaluated and discussed based on essential desiderata required to maintain a sustainable system.