User Migration across Multiple Social Media Platforms

Understand

After Twitter's ownership change and policy shifts, many users reconsidered their go-to social media outlets and platforms like Mastodon, Bluesky, and Threads became attractive alternatives in the battle for users.

• Based on the data from over 14,000 users who migrated to these platforms within the first eight weeks after the launch of Threads, our study examines: (1) distinguishing attributes of Twitter users who migrated, compared to non-migrants; (2) temporal migration patterns and associated challenges for sustainable migration faced by each platform; and (3) how these new platforms are perceived in relation to Twitter.
• Our research proceeds in three stages.
• First, we examine migration from a broad perspective, not just one-to-one migration.