ChatGPT vs. Google: A Comparative Study of Search Performance and User Experience

Understand

The advent of ChatGPT, a large language model-powered chatbot, has prompted questions about its potential implications for traditional search engines.

• In this study, we investigate the differences in user behavior when employing search engines and chatbot tools for information-seeking tasks.
• We carry out a randomized online experiment, dividing participants into two groups: one using a ChatGPT-like tool and the other using a Google Search-like tool.
• Our findings reveal that the ChatGPT group consistently spends less time on all tasks, with no significant difference in overall task performance between the groups.