Tweetorial Hooks: Generative AI Tools to Motivate Science on Social Media

Understand

Communicating science and technology is essential for the public to understand and engage in a rapidly changing world.

• Tweetorials are an emerging phenomenon where experts explain STEM topics on social media in creative and engaging ways.
• However, STEM experts struggle to write an engaging "hook" in the first tweet that captures the reader's attention.
• We propose methods to use large language models (LLMs) to help users scaffold their process of writing a relatable hook for complex scientific topics.