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Budget management strategies in repeated auctions have received growing attention in online advertising markets.
Competitive bidding in high-risk situations
Capen, E. C., Clapp, R. V., and Campbell, W. M · 1971
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The tight constant in the dvoretzky-kiefer-wolfowitz inequality
Massart, P · 1990
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Vickrey auctions in practice: From nineteenth-century philately to twenty-first-century e-commerce
Lucking-Reiley, D · 2000
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Optimal no-regret learning in repeated first-price auctions
Han, Y., Zhou, Z., and Weissman, T · 2003
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Self-normalized processes: exponential inequalities, moment bounds and iterated logarithm laws
de la Pena, V. H., Klass, M. J., and Lai, T. L · 2004
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Auctions: theory and practice
Klemperer, P · 2004
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Learning to bid optimally and efficiently in adversarial first-price auctions
Han, Y., Zhou, Z., Flores, A., Ordentlich, E., and Weissman, T · 2007
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Pennies from ebay: The determinants of price in online auctions
Lucking-Reiley, D., Bryan, D., Prasad, N., and Reeves, D · 2007
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Exponential inequalities for self-normalized martingales with applications
Bercu, B. and Touati, A · 2008
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Information feedback in first price auctions
Esponda, I · 2008
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Mean field equilibria of dynamic auctions with learning
Iyer, K., Johari, R., and Sundararajan, M · 2014
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Repeated auctions with budgets in ad exchanges: Approximations and design
Balseiro, S. R., Besbes, O., and Weintraub, G. Y · 2015
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Contextual bandits with cross-learning
Balseiro, S., Golrezaei, N., Mahdian, M., Mirrokni, V., and Schneider, J · 2019
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Learning in repeated auctions with budgets: Regret minimization and equilibrium
Balseiro, S. R. and Gur, Y · 2019
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Bidding and pricing in budget and roi constrained markets
Golrezaei, N., Jaillet, P., Liang, J. C. N., and Mirrokni, V · 2021
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No-regret learning in repeated first-price auctions with budget constraints
Ai, R., Wang, C., Li, C., Zhang, J., Huang, W., and Deng, X · 2022
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Dynamic budget throttling in repeated second-price auctions
Chen, Z., Wang, C., Wang, Q., Pan, Y., Shi, Z., Tang, C., Cai, Z., Ren, Y., Zhu, Z., and Deng, X · 2022
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Online bidding algorithms for return-on-spend constrained advertisers
Feng, Z., Padmanabhan, S., and Wang, D · 2022
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Worldwide ad spending 2022
eMarketer · 2022
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Learning to bid in contextual first price auctions
Badanidiyuru, A., Feng, Z., and Guruganesh, G · 2021
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First-price auctions in online display advertising
Despotakis, S., Ravi, R., and Sayedi, A · 2021
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Contextual standard auctions with budgets: Revenue equivalence and efficiency guarantees
Balseiro, S. R., Kroer, C., and Kumar, R
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The best of many worlds: Dual mirror descent for online allocation problems
Balseiro, S. R., Lu, H., and Mirrokni, V
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Leveraging the hints: Adaptive bidding in repeated first-price auctions
Zhang, W., Han, Y., Zhou, Z., Flores, A., and Weissman, T · 2022
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Rolling out first price auctions to google ad manager partners
Bigler, J · 2023
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Bid data sharing
Google Ad Exchange · 2023
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