Prompting AI Art: An Investigation into the Creative Skill of Prompt Engineering

Understand

We are witnessing a novel era of creativity where anyone can create digital content via prompt-based learning (known as prompt engineering).

• This paper investigates prompt engineering as a novel creative skill for creating AI art with text-to-image generation.
• In three consecutive studies, we explore whether crowdsourced participants can 1) discern prompt quality, 2) write prompts, and 3) refine prompts.
• We find that participants could evaluate prompt quality and crafted descriptive prompts, but they lacked style-specific vocabulary necessary for effective prompting.