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Auto-bidding is now widely adopted as an interface between advertisers and internet advertising as it allows advertisers to specify high-level goals, such as maximizing value subject to a value-per-spend constraint.
Optimal auction design
Roger Myerson · 1981
Earlier work this paper cites.
Dynamics of bid optimization in online advertisement auctions
Christian Borgs, Jennifer Chayes, Nicole Immorlica, Kamal Jain, Omid Etesami, and Mohammad Mahdian · 2007
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Budget optimization in search-based advertising auctions
Jon Feldman, Shanmugavelayutham Muthukrishnan, Martin Pal, and Cliff Stein · 2007
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Position auctions
Hal R Varian · 2007
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Efficiency guarantees in auctions with budgets
Shahar Dobzinski and Renato Paes Leme · 2014
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Multiplicative pacing equilibria in auction markets
Vincent Conitzer, Christian Kroer, Eric Sodomka, and Nicolás E. Stier Moses · 2018
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Autobidding with constraints
Gagan Aggarwal, Ashwinkumar Badanidiyuru, and Aranyak Mehta · 2019
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Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
Santiago R. Balseiro and Yonatan Gur · 2019
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Pacing equilibrium in first-price auction markets
Vincent Conitzer, Christian Kroer, Debmalya Panigrahi, Okke Schrijvers, Eric Sodomka, Nicolás E. Stier Moses, and Chris Wilkens · 2019
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Why do competitive markets converge to first-price auctions?
Renato Paes Leme, Balasubramanian Sivan, and Yifeng Teng · 2020
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The landscape of auto-bidding auctions: Value versus utility maximization
Santiago R. Balseiro, Yuan Deng, Jieming Mao, Vahab S. Mirrokni, and Song Zuo · 2021
Cited alongside, same era.
Towards efficient auctions in an auto-bidding world
Yuan Deng, Jieming Mao, Vahab Mirrokni, and Song Zuo · 2021
Auction design for roi-constrained buyers
Negin Golrezaei, Ilan Lobel, and Renato Paes Leme · 2021
Later among the works it cites.
About bid strategies
Facebook 2022 · 2022
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Autobidding support page
Google 2022 · 2022
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Optimal mechanisms for value maximizers with budget constraints via target clipping
Santiago R. Balseiro, Yuan Deng, Jieming Mao, Vahab S. Mirrokni, and Song Zuo · 2022
Closest in time.
Auction design in an auto-bidding setting: Randomization improves efficiency beyond VCG
Aranyak Mehta · 2022
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Cited alongside, same era.