The Parity Ray Regularizer for Pacing in Auction Markets

Understand

Budget-management systems are one of the key components of modern auction markets.

• Internet advertising platforms typically offer advertisers the possibility to pace the rate at which their budget is depleted, through budget-pacing mechanisms.
• We focus on multiplicative pacing mechanisms in an online setting in which a bidder is repeatedly confronted with a series of advertising opportunities.
• After collecting bids, each item is then allocated through a single-item, second-price auction.