Exploiting Behavioral Consistence for Universal User Representation

Understand

User modeling is critical for developing personalized services in industry.

• A common way for user modeling is to learn user representations that can be distinguished by their interests or preferences.
• In this work, we focus on developing universal user representation model.
• The obtained universal representations are expected to contain rich information, and be applicable to various downstream applications without further modifications (e.g., user preference prediction and user profiling).