In-Depth Behavior Understanding and Use: The Behavior Informatics Approach

Understand

The in-depth analysis of human behavior has been increasingly recognized as a crucial means for disclosing interior driving forces, causes and impact on businesses in handling many challenging issues.

• The modeling and analysis of behaviors in virtual organizations is an open area.
• Traditional behavior modeling mainly relies on qualitative methods from behavioral science and social science perspectives.
• The so-called behavior analysis is actually based on human demographic and business usage data, where behavior-oriented elements are hidden in routinely collected transactional data.