The foundations of cost-sensitive causal classification

Understand

Classification is a well-studied machine learning task which concerns the assignment of instances to a set of outcomes.

• Classification models support the optimization of managerial decision-making across a variety of operational business processes.
• For instance, customer churn prediction models are adopted to increase the efficiency of retention campaigns by optimizing the selection of customers that are to be targeted.
• Cost-sensitive and causal classification methods have independently been proposed to improve the performance of classification models.