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When building a global brand of any kind -- a political actor, clothing style, or belief system -- developing widespread awareness is a primary goal.
D. R. Dewhurst, T. Alshaabi, D. Kiley, M. V. Arnold, J. R. Minot, C. M. Danforth, and P. S. Dodds · 1906
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C. E. Shannon · 1948
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Human Behaviour and the Principle of Least-Effort
G. K. Zipf · 1949
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On a class of skew distribution functions
H. A. Simon · 1955
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A general theory of bibliometric and other cumulative advantage processes
D. D. S. Price · 1976
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Payola in radio and television broadcasting
R. H. Coase · 1979
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The economics of superstars
S. Rosen · 1981
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Stardom and talent
M. Adler · 1985
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What’s in a name? The status implications of students’ terms of address for male and female professors
H. A. Takiff, D. T. Sanchez, and T. L. Stewart · 2001
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Individual differences versus social dynamics in the formation of animal dominance hierarchies
I. D. Chase, C. Tovey, D. Spangler-Martin, and M. Manfredonia · 2002
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Aggregating partial, local evaluations to achieve global ranking
P. Laureti, L. Moret, and Y.-C. Zhang · 2004
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An experimental study of inequality and unpredictability in an artificial cultural market
M. J. Salganik, P. S. Dodds, and D. J. Watts · 2006
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A theory of measuring, electing, and ranking
M. Balinski and R. Laraki · 2007
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Leading the herd astray: An experimental study of self-fulfilling prophecies in an artificial cultural market
M. J. Salganik and D. J. Watts · 2008
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The american presidency project
J. T. Woolley and G. Peters · 2008
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P. S. Dodds, J. R. Minot, M. V. Arnold, T. Alshaabi, J. L. Adams, A. J. Reagan, and C. M. Danforth · 2008
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Miss California USA will keep her title
K. Q. Seelye · 2009
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Donald trump fires miss california
J. McKinley · 2009
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Globalization, or the logic of cultural hybridization: The case of the Korean wave
W. Ryoo · 2009
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Temporal patterns of happiness and information in a global social network: Hedonometrics and Twitter
P. S. Dodds, K. D. Harris, I. M. Kloumann, C. A. Bliss, and C. M. Danforth · 2011
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Beyond trending topics: Real-world event identification on Twitter
H. Becker, M. Naaman, and L. Gravano · 2011
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What’s in a name? Coverage of senator Hillary Clinton during the 2008 democratic primary
J. E. Uscinski and L. J. Goren · 2011
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Quantitative analysis of culture using millions of digitized books
J.-B. Michel, Y. K. Shen, A. P. Aiden, A. Veres, M. K. Gray, The Google Books Team, J. P. Pickett, D. Hoiberg, D. Clancy, P. Norvig, J. Orwant, S. Pinker, M. A. Nowak, and E. A. Lieberman · 2011
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Homo Narrativus and the trouble with fame
P. S. Dodds · 2013
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Twitter as a technology for audiencing and fandom: The #eurovision phenomenon
T. Highfield, S. Harrington, and A. Bruns · 2013
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The parable of Google Flu: Traps in Big Data analysis
D. Lazer, R. Kennedy, G. King, and A. Vespignani · 2014
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Donald Trump says John McCain is no war hero, setting off another storm
J. Martin and A. Rappeport · 2015
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Characterizing the google books corpus: Strong limits to inferences of socio-cultural and linguistic evolution
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D. ElBoghdady · 2019
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E. A. Pechenick, C. M. Danforth, and P. S. Dodds · 2015
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Zipf’s law holds for phrases, not words
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Public opinion polling with Twitter, 2016
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New Korean Wave: Transnational cultural power in the age of social media
D. Jin · 2016
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Months after John McCain’s death, Trump keeps feud with him alive
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BTS · 2019
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