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Click-through rate (CTR) prediction is a critical task in online advertising systems.
Predicting clicks: estimating the click-through rate for new ads
Matthew Richardson, Ewa Dominowska, and Robert Ragno · 2007
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Matrix factorization techniques for recommender systems
Yehuda Koren, Robert Bell, and Chris Volinsky · 2009
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Rectified linear units improve restricted boltzmann machines
Vinod Nair and Geoffrey E Hinton · 2010
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Steffen Rendle · 2010
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Adaptive subgradient methods for online learning and stochastic optimization
John Duchi, Elad Hazan, and Yoram Singer · 2011
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Steffen Rendle · 2012
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Learning deep structured semantic models for web search using clickthrough data
Po-Sen Huang, Xiaodong He, Jianfeng Gao, Li Deng, Alex Acero, and Larry Heck · 2013
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Ad click prediction: a view from the trenches
H Brendan McMahan, Gary Holt, David Sculley, Michael Young, Dietmar Ebner, Julian Grady, Lan Nie, Todd Phillips, Eugene Davydov, Daniel Golovin, et al · 2013
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Aaron Van den Oord, Sander Dieleman, and Benjamin Schrauwen · 2013
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Practical lessons from predicting clicks on ads at facebook
Xinran He, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Ralf Herbrich, Stuart Bowers, et al · 2014
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Nitish Srivastava, Geoffrey Hinton, Alex Krizhevsky, Ilya Sutskever, and Ruslan Salakhutdinov · 2014
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Olivier Chapelle, Eren Manavoglu, and Romer Rosales · 2015
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Deep learning
Yann LeCun, Yoshua Bengio, and Geoffrey Hinton · 2015
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Deep learning over multi-field categorical data
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Deepfm: a factorization-machine based neural network for ctr prediction
Huifeng Guo, Ruiming Tang, Yunming Ye, Zhenguo Li, and Xiuqiang He · 2017
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Neural factorization machines for sparse predictive analytics
Xiangnan He and Tat-Seng Chua · 2017
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Deep & cross network for ad click predictions
Ruoxi Wang, Bin Fu, Gang Fu, and Mingliang Wang · 2017
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Recommendation with multi-source heterogeneous information
Li Gao, Hong Yang, Jia Wu, Chuan Zhou, Weixue Lu, and Yue Hu · 2018
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Improving entity recommendation with search log and multi-task learning
Jizhou Huang, Wei Zhang, Yaming Sun, Haifeng Wang, and Ting Liu · 2018
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Field-aware factorization machines for ctr prediction
Yuchin Juan, Yong Zhuang, Wei-Sheng Chin, and Chih-Jen Lin · 2016
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Product-based neural networks for user response prediction
Yanru Qu, Han Cai, Kan Ren, Weinan Zhang, Yong Yu, Ying Wen, and Jun Wang · 2016
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Deep crossing: Web-scale modeling without manually crafted combinatorial features
Ying Shan, T Ryan Hoens, Jian Jiao, Haijing Wang, Dong Yu, and JC Mao · 2016
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Collaborative knowledge base embedding for recommender systems
Fuzheng Zhang, Nicholas Jing Yuan, Defu Lian, Xing Xie, and Wei-Ying Ma · 2016
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Field-weighted factorization machines for click-through rate prediction in display advertising
Junwei Pan, Jian Xu, Alfonso Lobos Ruiz, Wenliang Zhao, Shengjun Pan, Yu Sun, and Quan Lu · 2018
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Learning and transferring ids representation in e-commerce
Kui Zhao, Yuechuan Li, Zhaoqian Shuai, and Cheng Yang · 2018
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Deep interest network for click-through rate prediction
Guorui Zhou, Xiaoqiang Zhu, Chenru Song, Ying Fan, Han Zhu, Xiao Ma, Yanghui Yan, Junqi Jin, Han Li, and Kun Gai · 2018
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Deep cascade multi-task learning for slot filling in online shopping assistant
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