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E-commerce sponsored search contributes an important part of revenue for the e-commerce company.
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Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search. In SIGIR
Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri, and Narayan Bhamidipati. 2015 · 2015
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Cascade Ranking for Operational E-commerce Search. In Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
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Learning to Match Using Local and Distributed Representations of Text for Web Search. In Proceedings of the 26th International Conference on World Wide Web
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Deep Interest Network for Click-Through Rate Prediction
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Multi-Task Learning for Document Ranking and Query Suggestion. In ICLR
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Closest in time.
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
Yan Su, Lin Wei, Wu Tianshu, Xiao Daorui, Wu Bo, and Liu Kaipeng. 2018 · 2018
Closest in time.