Understanding Meanings in Multilingual Customer Feedback

Understand

Understanding and being able to react to customer feedback is the most fundamental task in providing good customer service.

• However, there are two major obstacles for international companies to automatically detect the meaning of customer feedback in a global multilingual environment.
• Firstly, there is no widely acknowledged categorisation (classes) of meaning for customer feedback.
• Secondly, the applicability of one meaning categorisation, if it exists, to customer feedback in multiple languages is questionable.