Location-Based and Audience-Aware Storytelling

Understand

While the daily user of digital, Internet-enabled devices has some explicit control over what they read and see, the providers fulfilling searches, offering options, and presenting material are using increasingly sophisticated real-time algorithms that tune and target content for the particular user.

• They redefine the historical relationships between tellers and users, providing a responsiveness paralleled only by forms of live performance incorporating elements of improvisation and audience interaction.
• The general accessibility of algorithmically driven content delivery techniques suggests significant untapped potential for new approaches to narrative beyond advertising and commercially orientated customization.