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The paper outlines a framework for autonomous control of a CRM (customer relationship management) system.
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Bauer, H. H., Hammerschmidt, M., 2005. Customer-based corporate valuation: Integrating the concepts of customer equity and shareholder value. Management Decision 43 (3), 331–348
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Fader, P. S., Hardie, B. G., Lee, K. L., 2005. RFM and CLV: Using iso-value curves for customer base analysis. Journal of Marketing Research 42(4), 415–430
2005
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Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., Ravishanker, N., Sriram, S., 2006. Modeling customer lifetime value. Journal of Service Research 9 (2), 139–155
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Fader, P. S., Hardie, B. G., 2009. Probability models for customer-base analysis. Journal of Interactive Marketing 23(1), 61–69
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Montoya, R., Netzer, O., Jedidi, K., 2010. Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability. Marketing Science 29 (5), 909–924
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Fader, P. S., Hardie, B. G., 2012. Reconciling and clarifying CLV formulas
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Hinton, G., Srivatsava, N., Swersky, K., 2012. Lecture 6e - rmsprop: Divide the gradient by a running average of its recent magnitude. csc321: Neural Networks for Machine Learning
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Mnih, V., Kavukcuoglu, K., Silver, D., Graves, A., Antonoglou, I., Wierstra, D., Riedmiller, M., 2013. Playing Atari with deep reinforcement learning. DeepMind Technologies
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Kochenderfer, M., 2015. Decision making under uncertainty: Theory and applications. MIT press
2015
Closest in time.
Mnih, V., Kavukcuoglu, K., Silver, D., Rusu, A. A., Veness, J., Bellemare, M. G., Graves, A., Riedmiller, M., Fidjeland, A. K., Ostrovski, G., Petersen, S., Beattie, C., Sadik, A., Antonoglou, I., King, H., Kumaran, D., Wierstra, D., Legg, S., Hassabis, D., 02 2015. Human-level control through deep reinforcement learning. Nature 518 (7540), 529–533. URL http://dx.doi.org/10.1038/nature14236
2015
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