Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users

Understand

Internet advertising is a fast growing business which has proved to be significantly important in digital economics.

• It is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue.
• Its presence is increasingly important for the whole media industry due to the influence of the Web.
• For advertisers, it is a smarter alternative to traditional marketing media such as TVs and newspapers.