Light-like Wilson Loops and Cusp Anomalous Dimensions in Non-conformal Gauge Theories

Understand

We emphasize that non-conformal theories provide a natural playground for the ideas of the Maldacena conjecture, opening the possibility of exploring properties that could potentially be in the same universality class as QCD.

• In particular, we discuss in detail how light-like Wilson loops, an important ingredient in the prescription for scattering amplitudes, can be described in a number of gravity duals of non-conformal gauge theories.
• We point out to a few universal properties and the prominent role of the strong scale.